Garhammer | Rethink Tradition

Transforming a traditional department store into a future-ready experience platform. By placing people at the centre of the process, employees became active drivers of change from within the organisation.

Garhammer has built its reputation over decades through exceptional customer service and a strong regional identity. At the same time, changing consumer expectations, digital touchpoints and increasing demand for meaningful experiences are fundamentally reshaping the role of physical retail.

Together with Garhammer, we are supporting a long-term transformation that goes far beyond the redesign of physical spaces. At its core is the evolution of the company into a holistic experience platform—driven by a clear strategic positioning, a contemporary service philosophy and an organisation centred around people.

A key success factor is the active involvement of employees throughout the entire transformation. Through workshops, dialogue formats and collaborative development processes, they became co-creators of change from the very beginning. This not only led to new concepts for spaces and services, but also established a shared understanding of the company's future direction.

Our role combines strategy, organisation, brand and space into one integrated transformation process. From developing new experience formats and innovative service concepts to refining the brand positioning and translating the new identity into the physical environment, we continue to support Garhammer as a long-term strategic partner.

For us, transformation is never a one-time intervention. It is a continuous process of learning, adapting and evolving. Together, we create the conditions for lasting change, ensuring that new ideas are not only implemented, but understood, embraced and sustainably embedded throughout the organisation.

_{Client: Modehaus Garhammer GmbH | Interior Architecture: blocher partners GmbH}